At the end of December, the first training on digital marketing and public speaking was organized for women entrepreneurs awarded under the Public Call for Strengthening the Role of Women in the Circular Economy.
Speakers shared their experiences in building and strengthening brands: Tijana Milovanović, creator of the “Slatkoteka” brand and founder of the “Markiza Living” community and “Brenduzetnice”; Stefan Lalić, founder of the “Ćao Šećeru” brand; and Sonja Dakić, entrepreneur and business mentor. They spoke about their entrepreneurial journeys, the challenges they faced while developing their brands, and the creative solutions that helped them better position themselves in the market and build recognizable identities.
The gathering continued with the decoration of a shared Christmas tree, adorned with products created by innovative women entrepreneurs, along with an exchange of ideas and plans for new projects in the coming year.
The training and gathering were organized within the project “Reducing the Carbon Footprint of Local Communities through the Application of Circular Economy Principles in the Republic of Serbia – Circular Communities,” implemented by the United Nations Development Programme (UNDP) in partnership with the Ministry of Environmental Protection of the Republic of Serbia, with financial support from the Global Environment Facility (GEF).